Super Mitthi Yatra – Where brands don’t sponsor stories. They become them.
The Opportunity
India has 1.4 billion people, yet 90% of branded content speaks to them in Hindi or English. Regional audiences—the real India—are underserved, and brands struggle to connect authentically .
Zee Entertainment just launched “Zee Immerse” to create branded IPs for mass markets. But there’s a massive gap: premium, culturally-rooted branded content for regional audiences.
Super Mitthi Yatra fills that gap.
What We Do
We are India’s first branded IP studio designed for regional languages. We co-create entertainment with brands—TV shows, web series, short-form content, reality formats—where the brand integration is organic, not forced .
Starting with Konkani, we’re building the playbook to scale across South Indian languages and beyond.
Why This Works
Cultural authenticity at scale.
Regional audiences trust stories told in their language, featuring their culture. We don’t adapt national content—we create from the ground up with local depth .
Vertically integrated infrastructure.
We control distribution (satellite TV + OTT platform launching 2026), content production, and talent management. This creates multiple revenue touch points and reduces dependency on third parties .
First-mover advantage in underserved markets.
Zero competition in Konkani branded IP. Once proven, the model replicates across 22+ regional languages .
The Business Model
Multiple revenue streams:
- Co-creation fees from brand partnerships (₹5-25L per IP)
- Platform advertising and sponsorships
- Content licensing to other networks and OTTs
- Regional market consulting for national brands
- IP syndication and format adaptation
Each successful IP becomes a repeatable asset across languages and platforms.
Founder Edge
20+ years of filmmaking experience in Goan and Konkani content. Existing network of talent, technicians, and regional brand relationships. Already building Goem TV (satellite channel) and Konkanni Flix (OTT platform) .
This isn’t a cold start—it’s an execution of existing infrastructure and credibility.
The Ask
We’re seeking strategic partners who understand that regional is not small—it’s undervalued.
Funding will accelerate:
- Production of 2-3 flagship branded IPs in Konkani
- Sales and creative team expansion
- Platform technology and distribution strengthening
Why Now
Zee validated the branded IP market. Regional OTTs are growing faster than national platforms. Brands are hunting for authentic Tier 2/3 penetration. And we already have the infrastructure, the credibility, and the cultural access .
Super Mitthi Yatra
Building India’s regional branded entertainment engine—one language, one story at a time.
Contact for investor deck and partnership discussions.
