Our recent report with Dalberg on the physical activity rates among various demographies in India and the potential healthcare benefits of increasing physical activity rates to universal adequacy is here: State of Sports and Physical Activity in India – Sports Society
The attempt was to quantify actual potential gains from adequate physical activity.
Thanks for sharing the article. You’re absolutely right—there are very few startups focused on sports, and we definitely need more in this space. Boxing, in particular, seems to be gaining a lot of attention these days!