We’re building a refreshingly innovative twist in the F&B functional energy market with a product that delivers a powerful caffeine boost and a delightful taste experience with our very own energy mints.
We’re Here To Disrupt The On The Go Energy Market :
Massive Opportunity – The functional energy market is worth over ~4,500 CR INR and growing fast. Consumers are ditching sugar-loaded energy drinks and bulky coffee cups for smarter on the go solutions.
The Right Audience – We’re laser-focused on young professionals, students, and hustlers who need a clean energy boost minus the jitters or sugar crashes.
We Get Our Consumers – They want efficiency, convenience, and a brand that actually speaks their language. We’re not selling just another energy product; we aim to build a movement with our radical marketing vision.
The U.S. has seen brands like NeuroGum validate the market for a product like this, but let’s be real the experience and taste could be way better. We’ve nailed the formula with a refreshing, better-tasting product packed with caffeine and L-theanine for clean, crash-free energy. No weird aftertaste, no bulky cans, no bitterness, just a pocket sized powerhouse.
How We Plan To Win :
A Superior Product – We’ve perfected the taste, functionality, and experience. Our early testers? Obsessed.
Unconventional, Attention Grabbing Marketing – We have some wild, disruptive ideas to make noise in this space and to prevent competitors from entering (happy to spill on a call).
Built for Scale – We are two partners, and one of us owns the manufacturing facility, meaning we control quality, supply, and margins from day one.