What we do:
At Athlos we are building innovative and sustainable activewear that keeps you cozy over long hours of the activity you love.
We are a small team with a shared love for being active, exploring the outdoors, and appreciation of good design. Most activewear out there isn’t comfortable over long hours of use, more so, for tropical subcontinent conditions. We are bridging the gap by innovating on sustainable fabrics, backing our user empathy, and designing with long hours of usage in mind.
We occasionally write about our varied interests in our journal: THE JOURNAL – Athlos Activewear
You can follow us on our IG channel at: Athlos (@goathlos) • Instagram photos and videos
Whom are we building Athlos for?
Kiran, an urban/rural sophisticate leading an active lifestyle. Kiran loves nature and the outdoors, appreciates sustainability, and has an assertive sense of style.
What pain do they have that we’re solving for them?
Kiran loves being active 3-5 times a week. They enjoy training across different functions be it strength, running, or hiking. Kiran’s lifestyle often demands multi-functional apparel that seamlessly feels designed and built for all their activities. Kiran struggles to find such apparel readily and has to look for it on overseas trips.
How does Athlos solve the problem?
Athlos brings in a unique blend of cross-functionality, sustainable fabrics, and an assertive aesthetic along the lines of what Kiran is looking for.
The fabrics are comfy, cozy, and handle the demands of their athletic pursuit.
They feel assured that the activewear from Athlos will withstand them pushing the levels of their activity and yet keep them distraction-free.
As they pursue a blend of activities, Athlos activewear also brings in the element of being multi-functional. This reduces their load of adding different activewear for their different use cases.
Given their busy lifestyle, the transition from their activity is often through their daily life. The clean, minimal design and the features such as anti-odour of Athlos activewear makes transitioning in and out of activities a breeze.
Sustainability at our core. We understand that we are in one of the top polluting industries in the world. For us, Sustainability is primarily a team ethic as opposed to just a marketing term. We like to back ourselves to deliver on a sustainable low impact supply chain across our products and operations.
- A primary constraint enforced for our product development is to use only recycled or natural fabrics primarily. Gaps do exist in 10% of our product line (Supima-Polyester blend where we have to use virgin Polyester) where the technology hasn’t advanced yet to move the blend to recycled polyester.
- Our packaging boxes don’t include any marketing tags, branding elements, or any extra stuff that often ends up straight in trash.