Yes, I must agree, marketing teams for these quick fixes are killing it or hold on, are they actually “killing it”?
Testosterone beka? This gummy will change your life.
Gut health? Take this drink, which has a zillion probiotics (with preservatives that ruin your gut health).
Fat loss? L-Carnitine, lelo. But bioavailability when consumed orally? No problem, here we introduce state-of-the-art technology to craft a liquid L-Carnitine with great bioavailability.
Last one, I promise, I actually saw this ad that said, “This Test-Booster makes you an animal in bed.”
Each and every single time a so-called quick fix enters the market, we know that it’s just a matter of time. People will consume it, see no significant results, and accept the fact that all that matters is LIFESTYLE. But no, every time a quick fix is exposed, a new one with better positioning enters.
I read this somewhere: “Want to run a successful business? Hit someone’s insecurity. You’ll do well.” That’s exactly how these quick fixes market themselves.
95% of your health is all about good sleep, well-balanced meals, exercise and treating your deficiencies. Any other supplement is helping you optimize for the remaining 5%.
We at Neureos believe:
You need to sleep 7-9 hours, no matter what. Can I increase your sleep performance?
You need to exercise 4-5 days a week. Can I enhance your performance while you work out?
You need to stay hydrated, have well-balanced meals, get enough sleep, treat your deficiencies, and have a good social circle to maintain good mental health and cognitive functioning. Can I enhance your performance there?
Antidepressants, aka SSRIs and SNRIs, are being prescribed left, right, and center. A kid who feels anxious is straight away prescribed one. (Yes, I’m pretty active in the psychiatric space.)
Why does that kid feel anxious? Is it academics? Is it the friend circle?
Okay, this is a genuine case of an overactive Hypothalamic pituitary adrenal axis. Are there safer alternatives to give it a shot at least before we jump into completely inhibiting such an important process, like reuptake in the brain?
We here at Neureos look at lifestyle from a performance perspective.
You NEED to do the basics. Eat, sleep, and train well.
Considering and catering to an audience who is already doing the basics, we want to introduce a mixture of amino acids that have enough evidence to enhance one’s physical and cognitive performance.
I was talking to a footballer, and he was mentioning the effects of Beta-Alanine on increasing endurance. How’s that? By delaying the onset of lactic acid. A gym bro loves them too.
Feel slightly anxious? Have a hyperactive HPA? Please notice the way you breathe. Most of us are mouth breathers, and we don’t even know it. Nasal breathing can help with regulating the HPA axis. Humming can stimulate the vagus nerve. L-Theanine, an amino acid found in tea, can decrease the hyperactivity of the HPA axis. I remember @NithinKamath saying he consumes this on Nikhil Kamath podcast too.
And this isn’t something we’ve never consumed. A tea can contain 20-25mg of L-Theanine in one serving. There’s a reason chai lovers crave tea when stressed or even while working. Maybe the same reason chai isn’t being replaced by coffee.
Naturally occurring amino acids can be a game-changer in our day-to-day performance is what I believe.
We here at Neureos plan on bridging this gap.
Would love to discuss your views!
Happy Monday everybody 
P.S. We make content on neuroscience and fitness. Here’s the link if you want to check it out.