So I’m trying to get some validation on an idea of a startup that makes regular items of kitchen like condiments and flour etc but the catch is it doesn’t pre package in bulk like big FMCG giants. It kinds of works like a subscription business where you get freshly made items at your doorstep on a mk monthly basis as per your requirements. Will it work in India? Is it viable enough to give it a shot? What will be the logistics issues in it? And what should be the strategy to make it happen?
Your idea for a subscription service delivering fresh kitchen essentials is promising and aligns with the growing trend for quality and convenience in India. Key considerations include managing supply chain logistics, ensuring product freshness, and establishing a reliable delivery network. 
pre packed food is convenient in today’s world. Consumers are using quick delivery options for ad-hoc requirements so it’s a tough spot to be if you’re planning at scale.
Akshayakalpa has been working building a subscription model for organic foods. Their path has been positive and it’s a process that takes a lot of time.
So I think, without pre-packing, you can cater only to smaller customer base.
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I co-founded GrowFit back in the day. Depending on the products you’re making and the complexities of shelf life, you might run into trouble keeping the properties of the mix for flour you have constant. And for anything protein or fat rich you have special preservative problems. Nano-silica is your friend! Good Luck.
Any idea that simplifies life for users and seamlessly integrates into their daily routine is bound to work. Convenience is a clear value for the busy lifestyle with nuclear family.
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