The problem I’m addressing is the high cost and limited accessibility of cold-pressed juices in the market. Currently, these juices are priced at a premium, which makes them a luxury item for many consumers. Despite growing health awareness and a demand for natural, nutrient-rich beverages, the high prices prevent wider adoption.
By leveraging my extensive experience in supply chain management,I have identified key areas where costs can be reduced without compromising on quality. My approach is to streamline the production and distribution process, making cold-pressed juices more affordable and accessible. This will allow us to reach a broader market, cater to health-conscious consumers, and ultimately make healthy lifestyle choices more attainable for the average person.
What sets my product apart is the combination of freshness, convenience, and affordability. Unlike many cold-pressed juices on the market that are made in bulk and stored for days, our juices will be freshly made every morning and delivered directly to customers’ doorsteps, ensuring maximum freshness, taste, and nutritional value.
The key innovation lies in our supply chain model, which I’ve fine-tuned based on my years of experience. Customers can place their orders until midnight, and by 7 a.m., they’ll have freshly made, nutrient-packed juices ready to start their day. This eliminates the need for preservatives and long shelf lives, giving consumers a truly fresh and natural product.
By optimizing production and logistics, we’re able to keep costs low, making premium cold-pressed juices affordable and accessible to a wider audience. This unique combination of freshness, convenience, and price point is what will set us apart in the market.