Recently, the co-founder of Epigamia passed away at just 42 due to sudden cardiac arrest. It’s heartbreaking to see so many young founders, aged 40-55, leaving us too soon—Ambareesh Murty, the co-founder of Pepperfry, being another recent example.
These stories serve as a stark reminder of the immense pressures founders face, and the misconceptions that often drive unsustainable practices. As a founder for over a decade, I’ve seen and felt these challenges firsthand.
Let’s debunk some of the most common myths about startup success:
- Appearing on Shark Tank isn’t enough : True success isn’t about TV appearances or media hype. It’s when your customers come back repeatedly to buy from you. Repeat business reflects real trust and market fit.
2.Funding doesn’t equal market acceptance : Securing investment is a milestone, not the destination. Wait until you achieve product-market fit.
3.Raise 20% less than you think you need : Constraints drive creativity. When resources are limited, you’re forced to innovate and make smarter decisions, which often leads to breakthroughs.
4.Unicorns are just a ‘corn’ word. EBITA-positive is the real cool : Chasing billion-dollar valuations may grab headlines, but building a business with solid profitability and cash flow is far more sustainable.
5.Unit economics matter more than vanity metrics : Before scaling, focus on profitability at a unit level. A flashy burn rate won’t sustain you when the funding slows.
6.You’re human too : Founders often push themselves too hard. Don’t hide your failures—share them openly. Vulnerability fosters growth and inspires others.
These lessons are dedicated to all my fellow founders. Let’s strive to build businesses that prioritize people, sustainability, and long-term value.