We’re building something new—and we’re opening it up, intentionally.
Having built a pet food brand before, we learned a lot about scale, systems, and supply chains. But we also learned something more important: doing things fast isn’t the same as doing them right.
That’s why we’re building Maggie’s Pet Meals—a fresh pet food brand rooted in one simple belief: the lives that depend entirely on our choices deserve food made with care, not convenience.
At Maggie’s, we will cook fresh, human-grade meals, customised for each pet—right portions, real ingredients, and no shortcuts. Food designed to support health, energy, and longevity.
To build Maggie’s the right way, we’ve opened Fund Maggie’s—a collective, pre-order and gratitude-based backing initiative. We chose this path because we want Maggie’s to be built with people who care, not just for them.
And there’s more.
For every single backing, we feed two street companions every day throughout the campaign (and wherever possible, beyond). Because responsibility doesn’t stop at the home—and care shouldn’t end when a campaign does.
This isn’t charity. It’s care, practiced consistently.
If this belief resonates with you, we’d love for you to take a look and be part of the journey.
Click on the link below to know more and back us. 