As someone working to grow EMS Xperience, a fitness brand that combines the science of EMS (Electrical Muscle Stimulation) with a network of micro-studios, I’ve been reflecting on how to better integrate technology into what we do. Our goal is to deliver time-efficient, personalized workouts through a hybrid model that blends tech with an offline, high-touch experience.
We’ve already started using tools like body composition analytics to tailor workouts and are in the process of building an app for tracking progress, booking sessions, and fostering a sense of community. But there’s so much more we could do with the right tech expertise in place.
As a team of non-tech founders, one of our biggest challenges has been figuring out how to bring in a tech cofounder who shares our vision and can help us take this to the next level. I’d love to hear thoughts from this group on a couple of key questions:
1. How do we balance investing in technology while ensuring that our offline experience stays personal and impactful?
2. What’s the best way to find and attract a tech cofounder who can complement our strengths and help us build something truly scalable?
I’d be grateful for any advice, experiences, or even connections that could help us navigate this path. Looking forward to learning from everyone here.
Thank you Sagar, Dilip and team for yesterday’s event to educate and connect us all with the community.