Every social media company — Meta, TikTok, Snap — is fighting over the same 2.5 to 3 hours(India) of average daily screen time. Better algorithms, shorter formats, more dopamine, more ads. They’re all playing the same game on the same court while the world is getting dangerous and more intense day by day.
Who will stop for a minute and rethink the whole mechanics?
For last 1.5 years, I have been training Meta-Instagram’s ML (Image + Text + Video) as an external vendor while getting handson with Computer vision and AI since 2022 in London, UK, I have seen the direction where the product is moving to and I feel “shoping”(Instagram) is their next big bet among others but here is what stayed with me: doing good makes people feel good. And there is no platform on earth that lets you flex that — socially, visibly, at scale.
and where does social media stand today while Meta itself has 93% social connection delta!
So the real question I always asked myself was “How do I make the world a better place at scale — and if there is a lot of good happening out there, how do we measure it? How do we give this generation the infrastructure to make “impact” flex-worthy, and how does that become an Identity of a person?”
That question became BeKelp.
About BeKelp- iOS live atm, android coming soon
iOS App Store link
BeKelp is an AI-powered social app where every real-world IRL action — chai at the corner tapri instead of Starbucks, a 5km morning run, helping the kids in your building learn, buying refurbished, renting a fit instead of fast fashion, or just taking the train — gets snapped, scored across multiple impact dimensions by our AI, and becomes your living social identity(we have big plans for this identity).
Your impact is visible. Gamified. And contagious. Real People. Real Actions. Real Impact.
Why it makes sense to have India first?
A story to tell: India 1 is BeKelp’s launch fuel. India 2 is the scale story. As Rajan Anandan says and I am completely in sync with it “we are going to be the AI-usecase capital of the world.”
We are three founders who have lived this problem from different angles. I bring
8+ years as 1X founder , AI-PM across India, UK, and the US — including 1.5 years training Meta-Instagram’s ML as a vendor. While me CTO is a Gen-Z is a full-stack AI engineer who has built products for thousands of Gen Z users and knows this generation from the inside. CMO is a 4X entrepreneur with 15+ years in business and operations, and direct access to the brands, CSR deal flows and CXO relationships that make our B2B side more sensible.
Different backgrounds. One shared obsession — making human impact visible,
measurable, and worth flexing!
Join now and build your impact identity from today!