As someone who’s both a regular user and a founder working in the tech space, I’ve been reflecting on how investment behavior in India is evolving — especially with the rising awareness around SIPs and mutual fund investing.
Platforms like Groww seem to have done a great job in making mutual fund investing simple and accessible, especially for first-time and younger investors.
- Their app interface, which combines direct equity and mutual funds under one roof
- Their strong marketing efforts, have clearly resonated with the market.
On the other hand, while Zerodha remains the most respected and trusted platform for serious equity investors (myself included), it appears to be slightly behind when it comes to mutual fund adoption and visibility — despite having the potential to lead in that space.
I do believe mutual funds will play an even larger role in India’s investment story over the next decade, and I personally feel that Zerodha is well-positioned to reimagine its strategy here.
I’ve had a few thoughts on this — from a user and builder perspective — that could possibly be useful. Nothing more than small ideas from someone who respects what Zerodha has built, but I’d be happy to share them if they ever find their way to the team. @NithinKamath @Sagar_Gudekote +team_Zerodha