# Ayurceuticals - India's answer to nutraceuticals
**URL:** https://discuss.rainmatter.com/t/ayurceuticals-indias-answer-to-nutraceuticals/1491
**Category:** Rainmatter Health
**Created:** [January 18, 2025, 8:30am UTC](https://discuss.rainmatter.com/t/ayurceuticals-indias-answer-to-nutraceuticals/1491 "2025-01-18T08:30:07Z")
**Posts on this page:** 4
**Page:** 1
### Author:  [@365veda](https://discuss.rainmatter.com/u/365veda)
#### Post date: [January 18, 2025, 8:30am UTC](https://discuss.rainmatter.com/t/ayurceuticals-indias-answer-to-nutraceuticals/1491/1 "2025-01-18T08:30:07Z")
Nutraceuticals market size: $450B+
Ayurveda products market size: $7B+
Ayurveda has the potential to turn into a global nutraceuticals provider. **So what’s stopping it?**
- Lack of **evidence** (negligible investment in R&D)
- Lack of **innovation** (form factor or otherwise)
- **Palatability** issue (neither tasty, nor convenient)
- **Accessibility** (not very easily available globally)
- Slow **efficacy** (in a world wanting instant gratification)
**How do you fix this?** Take best of both the worlds and innovate from ground up.
Ayurveda is too busy sticking to its roots. With a traditional mindset, it can only grow that much. But with innovation, it can grow exponentially.
Introducing Ayurceuticals - an innovative approach that combines Ayurveda and nutraceuticals to deliver 10X better solutions.
One brand leading this revolution is **[365veda](https://www.365veda.com)** with research-backed ingredients, efficacious and innovative product range with trending ways of consumption selling in India and USA.
What is your take on this revolution?
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### Author:  [@Vinod](https://discuss.rainmatter.com/u/Vinod)
#### Post date: [January 19, 2025, 12:48pm UTC](https://discuss.rainmatter.com/t/ayurceuticals-indias-answer-to-nutraceuticals/1491/2 "2025-01-19T12:48:02Z")
Thank you for sharing, and best wishes for 365veda!
I believe Ayurveda needs **evolution, not revolution**. While marketing it differently is essential, we must avoid copying the Western nutraceutical model and losing our core identity.
Ayurveda is inherently personalized, while standardization—a Western concept—contrasts with its tailored approach. The focus should be on innovative ways to make Ayurveda globally accessible while staying true to its roots.
Evolving Ayurveda means blending authenticity with modern appeal, ensuring it grows without losing its unique essence.
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### Author:  [@365veda](https://discuss.rainmatter.com/u/365veda)
#### Post date: [January 19, 2025, 1:43pm UTC](https://discuss.rainmatter.com/t/ayurceuticals-indias-answer-to-nutraceuticals/1491/3 "2025-01-19T13:43:05Z")
While it appears westernised, **365veda** is very much an evolution in essence. Backing an ancient science with evidence and evolving with innovation cannot be called _copying_.
Can’t agree more on the personalisation part. There is something cooking under the rock which will bring **personalisation at scale**.
Stay tuned for more! 🙂
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### Author:  [@VishaLion](https://discuss.rainmatter.com/u/VishaLion)
#### Post date: [October 27, 2025, 4:23am UTC](https://discuss.rainmatter.com/t/ayurceuticals-indias-answer-to-nutraceuticals/1491/4 "2025-10-27T04:23:15Z")
All the best to the @365veda team! It’s inspiring to see ancient science being backed by evidence and delivered through innovation and personalisation. Looking forward to seeing how your approach brings Ayurveda and wellness to scale in a truly modern way